Hahna Trumble - Brand Identity

Adobe Illustrator * Adobe Photoshop

Puff & Crust - Conceptual Cafe Brand Identity

Puff and Crust is a conceptual café brand that delicately balances softness and edge, much like the pastries it celebrates.

Inspired by the textures and sensations of fresh baked goods, the visual identity plays with contrast, pairing a soft, inviting colour palette reminiscent of warm pastries, with sharp, jagged shapes that reflect the crunch and flakiness of each bite.

This duality creates a playful yet refined aesthetic, evoking both comfort and freshness. The brand’s look is designed to stir the senses, visually light and warm, yet full of tactile energy, just like the perfect pastry.